Ubucuruzi bwo kuri interineti mu Rwanda buzagera kuri miliyoni 937 z’amadolari y’Amerika; ubucuruzi hagati y’abantu ku giti cyabo buracyasigaye inyuma.
Ubukungu bw’u Rwanda bwiyongereye ku kigero cya 9.4% mu 2025, burenga ku ntego Guverinoma yari yateganyije, ndetse bukaba bumwe mu bukungu bwazamutse cyane muri Afurika. Igice kinini cy’iri zamuka gishingiye ku ikoranabuhanga.
Ubucuruzi bwo kuri interineti (e-commerce) ni kimwe mu bikorwa byungukira kuri izi mpinduka. Ikigo cy’ubushakashatsi Statista kigereranya ko isoko ry’ubucuruzi bwo kuri interineti mu Rwanda rifite agaciro gasaga miliyoni 374 z’amadolari y’Amerika mu 2025, kandi giteganya ko rizazamuka ku kigero cya 26% ku mwaka, rikagera hafi kuri miliyoni 937 z’amadolari mu 2029.
Icyakora, ubucuruzi bwo kuri interineti si isoko rimwe gusa. Bugizwe n’amasoko menshi atandukanye, kandi mu Rwanda buri soko ritera imbere ku kigero gitandukanye.
Kugemura amafunguro n’ibicuruzwa, ingendo na serivisi za Leta ni byo biri imbere
Hari ibice bimwe byamaze gushyirwaho neza. Serivisi zo kugemura amafunguro n’ibicuruzwa ku bakiriya zagiye ziyongera vuba, zirimo serivisi nka Vuba Vuba; serivisi zo gutwara abantu zifashisha ikoranabuhanga, nka Yego na Move, na zo zamaze gushinga imizi; kandi Abanyarwanda benshi bamaze kumenyera kwishyura imisoro, kwaka ibyangombwa no kubona izindi serivisi za Leta banyuze ku rubuga rw’Irembo. Gutumiza ibicuruzwa bivuye mu mahanga, cyane cyane binyuze kuri Alibaba, AliExpress na Kikuu, na byo byamaze kumenyerwa.
Ubucuruzi hagati y’abantu ku giti cyabo niho tugisigaye inyuma
Hari icyiciro kimwe gikomeye cy’ubucuruzi bwo kuri interineti, mu bindi bihugu cyamaze kuba inkingi y’ubukungu bushingiye ku ikoranabuhanga, ariko mu Rwanda kikaba kitaratera imbere: ni ubucuruzi hagati y’abantu ku giti cyabo. Urugero ni nko kugurisha cyangwa kugura telefoni yakoreshejwe, intebe yakoreshejwe, imodoka, cyangwa inzu ikodeshwa. Icyo cyiciro abahanga mu by’ubukungu bacyita C2C (consumer-to-consumer), – ni ukuvuga ubucuruzi hagati y’abantu ku giti cyabo.
Biragaragara ko iki cyiciro gikenewe. Ni kuri Facebook honyine hari amatsinda menshi yitwa ‘Abagura n’Abagurisha’ akora, buri tsinda rifite ibihumbi by’abanyamuryango bashyiraho ibicuruzwa buri munsi.
Imibare yo ku rubuga rwo mu Rwanda Lulu.rw igaragaza ko iri soko ritarahama neza: amazu n’imodoka ni bimwe mu byiciro bishakishwa kandi bigatangazwa cyane, mu gihe ibikoresho byo mu rugo, imyenda, iby’abana n’ibindi nk’ibyo bikigaragaramo ibikorwa bike cyane, n’ubwo ari byo abantu bagurishanya cyane imbonankubone. Mu yandi magambo, igice kinini cy’ubucuruzi bwa buri munsi hagati y’abantu ku giti cyabo ntikiragera kuri interineti na gato.
Imbuga nkoranyambaga ntizagenewe ubucuruzi
Imbogamizi ni uko imbuga nkoranyambaga zitagenewe ubucuruzi. Ntizitanga uburyo bwo gushungura ukurikije igiciro, gutondeka ukurikije aho igicuruzwa giherereye, cyangwa kunonosora ishakisha mu buryo bworoshye. Igicuruzwa cyashyizweho ejo gihita gisunikirwa hasi n’ibindi bicuruzwa bishya byinshi, kandi nta rutonde ruhamye rw’ibicuruzwa biri ku isoko.
Ikindi gihangayikisha ni icyizere. Muri Leta Zunze Ubumwe za Amerika, ikigo Federal Trade Commission kigaragaza ko mu 2025 abantu batakaje amafaranga menshi mu buriganya bwatangiriye kuri Facebook kurusha ahandi hose ku mbuga nkoranyambaga, kuko abagurisha batagenzurwa kandi ibicuruzwa bitagenzurwa neza. Ibi si ikibazo cyihariye cy’isoko ry’u Rwanda; ni intambwe hafi amasoko yose anyuramo mbere yo kugera ku buryo burushaho gukora neza.
Ahandi ku isi, igisubizo cyabaye urubuga rwihariye rw’amatangazo y’ubucuruzi
Uko iri soko ryateye imbere ahandi, ryakurikije uburyo bumwe: ubucuruzi butangirira mu matangazo yo mu binyamakuru, bukimukira ku mbuga zisanzwe zo kuri interineti zitagenewe ubucuruzi by’umwihariko, hanyuma bukarangirira bushingiye ku mbuga zihariye zo kugura no kugurisha. Muri Leta Zunze Ubumwe za Amerika urwo rubuga rwabaye Craigslist; mu bice byinshi bya Afurika ni Jiji. Ku rwego rw’isi, nk’uko ubushakashatsi bw’isoko bubigaragaza, ubucuruzi hagati y’abantu ku giti cyabo bufite agaciro ka tiriyari z’amadolari kandi bukomeje kwiyongera ku kigero kirenga 10% buri mwaka.
Izi mbuga zateye imbere kubera ko zatanze ibintu bibiri imbuga nkoranyambaga zidashobora gutanga: imiterere ihamye – ibyiciro, gushungura, ishakisha, n’ibicuruzwa bikiri ku rutonde – n’icyizere, kinyuze mu kugenzura, gukurikirana no gutanga raporo.
Iki ni cyo cyuho Lulu.rw yubakiwe kuziba
Lulu.rw ni urubuga rwo mu Rwanda rw’amatangazo y’ubucuruzi rwubakiwe iri soko ry’umwihariko – ahantu kuri interineti aho abaguzi n’abagurisha bahurira bataziguye. Rutuma abakoresha bashobora gushungura no gutondeka bashingiye ku cyiciro, igiciro, ahantu n’imiterere y’igicuruzwa, ku buryo ishakisha ritanga ibisubizo bihuye n’ibyo bashaka. Ibicuruzwa biguma bigaragara kuri Google nyuma y’ibyumweru, aho kuzimira mu rukuta rw’amakuru.
Uru rubuga kandi rwagenewe imiterere y’isoko ryo mu Rwanda: rukora neza no ku muyoboro wa interineti ugenda gake, rugabanya ingano y’amafoto imbere muri mushakisha ya interineti kugira ngo amatangazo yoherezwe mu masegonda make, kandi rukora mu Kinyarwanda cyuzuye, hamwe n’Icyongereza n’Igifaransa.
Inkuru y’ubucuruzi bwo kuri interineti mu Rwanda kugeza ubu yanditswe ahanini na porogaramu zo kugemura amafunguro n’ibicuruzwa ku bakiriya, serivisi zo gutwara abantu na serivisi za Leta zikoresha ikoranabuhanga. Igice gikurikira kigomba kuba icy’abantu basanzwe bagurishanya hagati yabo. Isoko rirahari, kandi abantu basanzwe bamenyereye gusaba serivisi bakoresheje interineti; icyabuze ni urubuga rwagenewe iyo ntego. Icyo ni cyo cyuho Lulu.rw igamije kuziba ubu.
UMUSEKE.RW
